The Simple Truth: Social Media likes & Followers don’t pay the bills.
In an industry obsessed with unearthing the next trend and the ‘quickest’ way to get rich – DX.Digital does the complete opposite (you’ll see exactly what I mean and why this benefits you.)
Social media has its purpose in the digital space – in fact I started off with social media (due to its low entry barrier) and found great success for my clients. Yet through my journey of failures, successes and everything in between I realised that this should not be a top priority for your local business. Brand awareness, engagement and all that other stuff that comes with social media content creation is great, yet they do not give you the tangible returns that you will see in your bank account. They won’t resolve the real issues your business is facing. This is performative marketing that is taught in Marketing 101, and may look good on paper, yet holds no significant value in the real business landscape.
Just take a look at the stats..
Hubspot (The leading digital marketing CRM software company) found that SEO actually drives 1000% more traffic than organic social media.
Safari Digital reported that “Near me” mobile searches increased by 136% last year and that 46% of all searches on Google include local intent.”
Hmm… I wonder what those agencies that charge thousands to post on social media have to say about this…
As you can see digital marketing doesn’t have to be complex, it doesn’t have to be hard and it doesn’t have to waste thousands of dollars on building “awareness.”
The industry giants make the game seem so hard, as it’s in their best interest to keep local businesses in the dark and burning thousands of dollars on complicated advertising tactics filled with fluff and irrelevant strategies.
Yet here’s the fundamental and unique secret to marketing that has had our clients literally tell us “slow down… the phones are always f**king ringing”…
Google.
97% of Google Users searched online to find a local business (Safari Digital, a topdog SEO research agency based in Sydney.) Creating a digital asset and putting it out there to convert some of this massive traffic from Google to your business is by far the simplest way to make healthy returns on your investment online. It’s always been this simple – and always will be. This is how Google makes most of their money (More than 80% of Alphabet’s revenue (Google’s parent company) comes from Google ads, which generated $147 billion in revenue last year – according to CNBC.)
In fact, Google spreads misinformation and over complicates this process to unexpecting local business owners in order to increase their own profit margins. They’ll disingenuously throw data at you saying ‘x’ means more than ‘y’ and that ‘z’ is the most important of all – yet you have to keep track of ‘w’ in order to increase ‘v’! This is all nonsense that does nothing but confuse local business owners, and keep them feeding the margins of Google with their own hard-earned money.
At DX.Digital one metric trumps the rest – conversions. Sales. $$$. It’s simple… if it’s not converting it’s hurting your business. It can be increasing all these other metrics Google likes to parade around as important… but if it isn’t reliably putting money in your bank account, does it really matter?
The most predictable and profitable way to make real money in your local digital space is through the Digital Excellence system of DX.Digital. We do the heavy-lifting to cut through the B.S. and secure your piece of digital real estate on Google, that’ll direct some of the millions of daily traffic to your website.
No airy-fairy marketing. No overcomplicating the fundamentals. No “raising brand awareness” while your bank account suffers.
