Our Marketing Philosophy is Quite Simple..
Quality Over Quantity
Quality over Quantity
Sounds like a no brainer? Think again.
Don’t be deceived by the ‘numbers’! “Thousands of followers on social media, thousands of hits onto your website – guaranteed” are promises that many marketers make. And don’t get me wrong – they probably do ‘deliver’ on these promises.
However, are these quality followers? Quality leads? 10k followers on Instagram but only 100 likes per post? Sure these numbers may look great on paper, but do they really help the business? Create a loyal following for your business? Put bluntly – do they equal sales, money in your wallet, food on your table on a consistent basis?
Slow & Steady
Wins the Race
Unless your specific marketing goal is ‘brand awareness’, in which your budget is solely focused on promoting your business. And not necessarily making sales. Then these ‘numbers’ are not relevant. Even taking that into consideration – awareness should only be a piece of the funnel to lead to the eventual sale.
Rather, our focus at DX.Digital is to create high engagement followings, and high quality lead generation strategies. Sounds good? But you must be aware that these processes take time! There is no such thing as an overnight success.
We would rather have 100 highly engaged loyal followers, who actually are in love with your business. As opposed to 1000 ‘followers’ who couldn’t care less.
Every. Single. Time.
As such, this is our marketing philosophy and the approach that we embody throughout our services.
And honestly speaking, this quality over quantity approach is more rare than common in this space. I’ve had a handful of people I’ve taken under my wing that have gone on their own and attempted to ‘compete’ with myself.
Firstly, the best of luck to you sir. You’ll need it.
I’ve kept my eye on their moves and it’s a shame to see that they are in the game solely to try and ‘get rich quick’ (rookie error) and not focused on building long-term quality client relationships.
Don’t get me wrong – I’ll give credit that a couple of them are complete nerds when it comes to digital marketing. Honestly, probably know more about it than me. But this is just all regurgitated talking points they copy-pasted from self-proclaimed Gurus. And takes no level of creativity.
If everyone, including your competition, is doing one thing – then surely doing that exact same one thing is incorrect? These types are distracted by the newest shiny object and making a quick buck.
But can you blame them? It’s the easier route. And half the time, clients don’t know any better.
I’ve also had the esteemed honour of a handful of Directors of established digital marketing agencies calling me out and saying ‘I would not survive in this industry’. Corporate marketers (in which 67% of the industry is now female, and my own scientific research estimates 32% being soy boys) looking down upon me instead of praising the fact that I can do their job at the same level of competency, if not better.
It took me a bit of soul searching. But now I know why.
It’s because I am a reminder of their lost dreams. A young, hungry, self-built marketer with integrity? And what’s worse?
He has a sense of humour and is his own boss?! Note: This is what I tell myself so I don’t have to cry myself to sleep every night.
Again, can you blame them?
Unfortunately for them, I’m still standing. At the end of the day – it’s a people business. And my belief is doing right by the client. It will always be the best path to take.
Quality over Quantity.
That’s Great.. But What’s in it for Me?
More Qualified Leads
Getting clicks on your ads isn’t the toughest job out there. But getting the right clicks. The ideal clients. This takes a bit of work.
A huge pitfall I see with business owners running their own Ads campaign is linking all ads to their homepage. A quick tip – the more targeted & specific the message, the more better your results and the quality of leads you will end up with.
Goes without saying, there’s a lot that needs to be taken into consideration.
Targeting the right buyer at the right moment with the right message. Ad copy, creative, retargeting, A/B Testing, landing pages, heatmap tracking, sales funnels, you get the gist..
More Bang For Your Buck
Sure, if you keep throwing money at something, eventually something will stick. Right?
A huge misconception is that it takes very little money to be successful online. Starting up an online business or marketing campaign doesn’t cost too much.
But this lowers the entry barriers. Anyone and their pet dog can jump online now. There’s even more competition than ever before.
The reality is you need a huge investment of either money, time, and usually both, to create anything worthwhile.
You have to understand – the digital economy is not regulated like the physical economy. This means there is no competition laws to protect your ‘small business interests’.
Big sharks like Amazon make their living bullying & chomping up smaller fish with their unlimited capital & absolutely no intervention from the government! Worst part is that these are the companies our society & media calls heroes.
Food for thought:
If you trust an accountant with your books, why don’t you trust a marketer with your marketing?
Of course, I know, it’s because of how many dodgy ones there are out there.. But if you think about it – it’s the same with accountants too!
More Revenue Security
Imagine this – predictable, consistent, stable results. It’s what happens when you don’t go for the ‘quick buck’ but rather focus on the long term strategy. And that’s the thing – many people are too focused on the day-to-day and forget that all good things take time.
Most people end up quitting just before the fruits of their labour start to ripe.
Creating more qualified leads, and engaged followings ensures your customers, and their friends & families, continue to come to you – not your competitiors.
Depending on the business, we also take this an extra mile and recommend pricing strategies to help create more consistent revenue coming to your bank account.
More Time For You
The one truth in this life. We only have so much time.
By all means, spend your own hard-earned money and your own precious time trying to ‘save a few bucks’ by learning and then managing your own marketing. I mean, technically you don’t even save money because with that same money & time, you could’ve given it to someone who could’ve given you better results.
I don’t recommend others to take the costly & mistake-ridden path I took to get to my level but sure, go for it! The thing is though, as a business owner, and having helped clients over the years, I’ve noticed a huge recurring issue that I’ve also been a victim of.
We try to do too much. Jack of All. Master of None. And this ends up leaving your business scattered all over the place. Your mind scattered all over the place.
Everyone’s different but I’ve experienced it myself, and so have clients of mine.
Taking so much on our plate usually ends up burning us out. And the food on the plate barely finished!
Worst of all?
That’s your time. Gone. It doesn’t come back. Ever.
Why not use your time on what matters the most to you? Your business?
Your family? Your life?
- DX.Digital is a full-service consultancy agency
- Guide you towards the correct direction in the digital marketing space
- Work with different agencies & contractors to provide highest quality services
- Founded on our web design. Our Bread & Butter
- High quality service & timely projects.
‘Delayed projects’? Not in our vocabulary
- Websites you won’t be embarassed to show your customers
- Social media is most effective when running paid social media advertising campaigns
- For organic social – prefer consultancy, you will always be your best representative for your business
- Social Media Advertising best combined with retargeting, Google Ads & proper sales funnels
Google Ads PPC
- Google Ads has been our Steak & Potatoes.
Warning – by itself, not a long term strategy!
- Results will run dry. Markets change & Google needs more money – 83.3% (2019) of their revenue
- Best in combination with Social Media Advertising & organic services i.e. SEO & Content
- SEO takes time! Long term strategy. No such thing as an overnight success!
- We don’t pretend we are complete experts in this field, but know more than the average Joe. Recommend one-off SEO audits
- SEO is best in combination with content writing & paid promotions to help grow traffic to your site
- Content is King. But make sure you’re actually creating half-way decent content. If you don’t put any effort in it – why would anyone else?
- Long term strategy. Best results – in combination with SEO & paid promotions
- Can provide written, graphic & video content. Even photography & videography depending on the project